What is Sangam CRM?

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What is Sangam CRM and how its diff from ERP?

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Sangam CRM is a Customer Relationship Management (CRM) software designed to help businesses manage their interactions with customers, sales processes, marketing efforts, support services, and various internal operations. It’s built on a “low-code, no-code” platform, meaning it can be customized without extensive coding, making it adaptable to diverse industries and specific business needs.

What is the difference between a CRM and an ERP?

While both CRMs and ERPs are business management tools, they differ in their core philosophies and functionalities:

  • CRM (Customer Relationship Management): Focuses on managing people and processes to enhance customer interactions, sales, marketing, and service. It prioritizes building and nurturing relationships, ultimately improving customer experience and driving revenue.
  • ERP (Enterprise Resource Planning): Focuses on measuring money and materials, managing internal resources, and automating business processes like finance, inventory, and supply chain. Its primary aim is to optimize internal operations and resource allocation for efficiency and cost-effectiveness.
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